Building your own brand – You!
Benefit to IFAs
Today, if you were to ask IFAs, “Give me a reason to refer you to a friend,” 95% of the IFAs would give you the same reason – service! This program is meant to sensitize them to what their client expectations are, how they can articulate their proposition in alignment with these client expectations and how branding can help them build a stronger business.
Suitability
All serious, committed IFAs
Duration
3 ½ hours
OUTLINE
  • Why do you need to differentiate yourself?
  • How are the changes in your environment affecting you? How these change impact your role?
  • What really is branding? How is it relevant to you?
  • Branding tools – basics
  • Communicating your brand promise – web site and newsletters
  • TANGIBLES
  • A Primer on effective branding